Google Analytics is a web analytics tool that allows a website owner to see how traffic/users are moving into, through, and out of the pages of their site. For example, Google knows how many people and where those people came from in accessing the productivity killing Pac-Man tribute.

But they and other sites using Google Analytics won't be collecting this information anymore. That is, if you install the Google Analytics Opt-out Browser Add-on (note that's it beta) for your weapon of choice. Hopefully that choice is Internet Explorer (7 or 8), Chrome (4.x and up) or Mozilla's Firefox (3.5 and up) as this is what the tool is currently available for.

If you are curious about what Google Analytics records as you surf sites using it, read it here.

Seen via the ever awesome and useful [LifeHacker]. Please tell me you bookmarked it a long time ago.

I love the intertubes, but I also want to know where my data is going and who has access to it.